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Anchor Text Analyzer

Analyze inbound and outbound anchor texts on a page.

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⚓ Anchor Text Analyzer

Analyze all anchor texts, internal links, external links, and link types on any webpage for SEO optimization.

We'll extract and analyze all anchor texts, links, and link types on the page

💡 What We Analyze

  • All Links: Extract every link from the webpage
  • Internal vs External: Categorize links pointing to your site vs external sites
  • Dofollow vs Nofollow: Identify which links pass SEO value
  • Anchor Text Types: Classify as descriptive, generic, naked URL, or empty
  • Anchor Text Distribution: See most common anchor texts and frequencies
  • SEO Quality Score: Get an overall anchor text profile rating (0-100)

Free Anchor Text Analyzer - Check Internal & External Links SEO

Our free Anchor Text Analyzer tool helps you analyze all anchor texts, internal links, and external links on any webpage. Check anchor text distribution, link types, and get actionable SEO recommendations to improve your link profile and search rankings.

What is an Anchor Text Analyzer?

An Anchor Text Analyzer is a free online SEO tool that examines all the anchor texts and links on a webpage to help you optimize your internal linking strategy and external link profile. Anchor text is the clickable text in a hyperlink, and it plays a crucial role in SEO because search engines use anchor text to understand what the linked page is about. Our anchor text checker analyzes your page's anchor text distribution, categorizes links as internal or external, identifies dofollow and nofollow links, and provides a comprehensive breakdown of anchor text types including descriptive anchors, generic anchors, naked URLs, and empty anchors. This link analyzer tool is essential for SEO professionals, content marketers, and website owners who want to improve their on-page SEO, internal linking structure, and overall search engine rankings. By analyzing anchor text patterns, you can identify over-optimization, find opportunities for better internal linking, and ensure your anchor text profile looks natural to search engines like Google.

How to Use Our Anchor Text Analyzer

Using our free anchor text analysis tool is simple and provides instant SEO insights for any webpage.

  • Enter the URL of the webpage you want to analyze in the input field
  • Click the 'Analyze Anchor Texts' button to start the analysis
  • View your overall SEO quality score (0-100) based on anchor text optimization
  • Check the breakdown of total links, internal links, external links, dofollow and nofollow links
  • Review the anchor text type distribution showing descriptive, generic, naked URL, and empty anchors
  • Examine the top 20 most common anchor texts and their frequency percentages
  • Browse detailed lists of internal and external links with their anchor text types
  • Read personalized SEO recommendations to improve your anchor text profile

Why Anchor Text Analysis Matters for SEO

Anchor text analysis is critical for search engine optimization because it directly impacts how search engines understand and rank your content.

  • Search engines use anchor text to understand the context and relevance of linked pages
  • Proper anchor text diversity helps avoid over-optimization penalties from Google
  • Internal linking with descriptive anchors improves site crawlability and PageRank distribution
  • Generic anchors like 'click here' provide zero SEO value and waste link equity
  • Empty or missing anchor texts hurt user experience and SEO performance
  • Balanced internal and external links demonstrate content quality and authority
  • Natural anchor text patterns signal to search engines that your links are organic, not manipulative

Understanding Anchor Text Types

Different types of anchor text serve different purposes in SEO and user experience.

  • Descriptive Anchors: Natural, keyword-rich text that describes the linked page (best for SEO)
  • Generic Anchors: Vague phrases like 'click here' or 'read more' (avoid these, no SEO value)
  • Naked URL Anchors: The URL itself as anchor text like https://example.com (acceptable but not ideal)
  • Empty Anchors: Links with no text or only images without alt text (bad for SEO, always fix)
  • Long-tail Anchors: Longer descriptive phrases over 60 characters (natural and SEO-friendly)
  • Branded Anchors: Company or brand names as anchor text (important for brand signals)

Common Anchor Text Issues and Fixes

Our anchor text analyzer identifies common SEO problems so you can fix them quickly.

  • Too many generic anchors: Replace 'click here' with descriptive text explaining the link destination
  • Empty anchor texts: Add meaningful text to all links or descriptive alt text to linked images
  • Over-optimized exact match: Diversify anchor texts with variations and natural language
  • Too many external links: Balance with more internal links to keep users on your site
  • Missing internal links: Add 20-50 internal links per page for better site structure
  • All nofollow internal links: Keep internal links dofollow to pass PageRank throughout your site
  • Untrusted external links without nofollow: Add rel='nofollow' to paid or untrusted external links

Pro Tip

Aim for a natural anchor text distribution with 60-70% descriptive anchors, 10-15% branded anchors, 10-15% naked URLs, and less than 10% generic anchors. Avoid repetitive exact-match keywords in your anchor texts as this looks manipulative to search engines. Use our anchor text analyzer monthly to monitor your link profile and catch SEO issues before they impact your rankings. Always prioritize user experience over SEO when choosing anchor text - if it reads naturally to humans, it's probably good for SEO too.

FAQ

What is anchor text and why is it important for SEO?
Anchor text is the clickable text in a hyperlink. It's important for SEO because search engines like Google use anchor text to understand what the linked page is about. Well-optimized anchor text helps both users and search engines understand your content better, improving rankings and click-through rates.
Is this Anchor Text Analyzer tool free?
Yes! Our Anchor Text Analyzer is completely free with no limits. You can analyze unlimited pages to check anchor texts, internal links, external links, and get SEO recommendations without any cost. No registration or credit card required.
What is the difference between internal and external links?
Internal links point to other pages on the same website (same domain), while external links point to pages on different websites (different domains). Internal links help distribute PageRank, improve site navigation, and keep users on your site. External links show search engines you provide resources and cite credible sources.
What is dofollow vs nofollow links?
Dofollow links pass SEO value (PageRank) to the linked page and help with search rankings. Nofollow links have rel='nofollow' attribute and don't pass PageRank, though they still drive traffic. Use dofollow for internal links and trusted external links. Use nofollow for paid links, untrusted content, and user-generated links.
What is a good anchor text distribution?
A natural anchor text profile should have: 60-70% descriptive/keyword-rich anchors, 10-15% branded anchors, 10-15% naked URL anchors, 5-10% generic anchors, and less than 5% empty anchors. Avoid having too many exact-match keyword anchors as this looks unnatural and can trigger Google penalties.
Why are empty anchor texts bad for SEO?
Empty anchor texts (links with no visible text) are bad for SEO because they provide no context to search engines about the linked page. They also hurt user experience as visitors can't tell what they're clicking on. Always add descriptive text to links or use alt text for image links.
Should I use exact match keywords in anchor text?
Use exact match keywords sparingly and naturally. Having too many exact-match anchor texts looks manipulative to Google and can result in penalties. Mix exact-match keywords with partial matches, branded terms, naked URLs, and natural variations. Aim for anchor text that reads naturally to humans.
How many internal links should a page have?
A typical webpage should have 20-50 internal links for optimal SEO. Too few internal links miss opportunities to distribute PageRank and improve site structure. Too many internal links (over 100) can dilute link equity and look spammy. Focus on relevant, helpful internal links that improve user experience.
What is anchor text over-optimization?
Anchor text over-optimization occurs when too many links to a page use the same exact-match keyword anchor text. This looks unnatural to Google and can result in ranking penalties. To avoid over-optimization, diversify your anchor texts with synonyms, related terms, branded phrases, and natural language variations.
Can I analyze competitor anchor texts?
Yes! You can use our Anchor Text Analyzer on any public webpage, including competitor sites. Analyzing competitor anchor text strategies helps you understand what works in your industry, identify opportunities, and develop a better internal linking strategy for your own site.
How often should I analyze my anchor texts?
Run an anchor text analysis monthly or whenever you make significant content updates. Regular analysis helps you catch issues early, maintain a natural link profile, avoid over-optimization, and ensure new content follows best practices. Set a reminder to analyze your most important pages quarterly.
Does this tool check anchor text on all pages of my website?
This tool analyzes one page at a time. To analyze your entire website's anchor text profile, you would need to check each important page individually or use enterprise SEO tools that crawl entire sites. Focus on analyzing your homepage, top landing pages, and main category pages first.

Related tools

Pro tip: pair this tool with Backlink Checker and Backlink Maker for a faster SEO workflow.